This famous drink was first created by the Martini family in the ancient town of Pessione, nestling in the foothills of the Alps near Turin. 

The exquisite red vermouth has remained inextricably linked to the Italian passions of food, entertaining friends and motor racing, since 1863.

Martini & Rossi Rosso Vermouth is created with a secret blend of wines and a selection from 40 botanicals that give it a distinctive sweet taste, with subtle hints of orange and citrus. 

Its distinctive red color comes from the caramel used in Martini & Rossi Vermouth's unique blending process. 

Artemisia is a crucial ingredient in the distilling of this unique sweet vermouth and continues to be grown and harvested just a few miles south of Pessione.